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The Big Ads
How the Yiddish Theatre Publicized their Productions
 

 

"Caucasian Love"
at the National Theatre

The opening performance was on Friday, October 3, 1924.
There were two large advertisements publicizing this production,
both appearing in the Forward, the first on October 26, 1924,
and the second appeared on November 16, 1924.

Click on each page to see a larger image.

 

 

"CAUCASIAN LOVE (Kavkazer liebe)," now playing at the National Theatre Houston Street and Second Avenue. Telephone: Orchard 2612.
Saks and Goldberg, managers.

CAPTIONS, LEFT PAGE:

Row 1: Louis Goldberg, co-manager of the National Theatre; Samuel Rosenstein; Peretz Sandler, the famous Yiddish musician, composer of "The Roumanian Wedding," "Taten's Zinedel," "Mendl in Japan," and his newest musical pearl, "Caucasian Love"; Aaron Lebedeff; Michael Saks, co-manager of the National Theatre.

Row 2, left: Where is Isaac? -- a very interesting and at the same time a powerful comic scene in the 2nd act of "Caucasian Love."
Row 2, right: Aaron Lebedeff, Samuel Rosenstein, Bessie Weissman, Bella Mysell in a masterful scene under the music of the 2nd act of "Caucasian love."

Cameo: Aaron Lebedeff in his successful roe as Misha, the student, in the 1st act of "Caucasian Love."

Row 3, left: Aaron Lebedeff, Samuel Rosenstein, Bessie Weissman, Bella Mysell, in the 2nd act of "Caucasian Love."
Row 3, right: Bessie Weissman and Nettie Tobias sing the "Card Duet" in the 1st act of "Caucasian Love."

Row 4, left: Oriental dance number of six beautiful, Armenian dancing girls in the 2nd act of "Caucasian Love."
Row 4, right: "Cherkazy dance" at the parade of a Caucasian holiday, "Tritza," in the 2nd act of "Caucasian Love."
 

CAPTIONS, RIGHT PAGE:

Row 1: A scene in the Caucuses, in the 2nd act of "Caucasian Love."

Row 2, left: Aaron Lebedeff, Samuel Rosenstein in an interesting scene in the 1st act of "Caucasian Love."
Row 2, center: Bessie Weissman, Nettie Tobias and Bella Mysell sing a comic tritzet, "Harts-vehtog iz nit keyn tseyhn-vehtog" in 2nd act of "Caucasian Love."
Row 2, right: Aaron Lebedeff, Bessie Weissman in his beloved song and dance duet, "Caucuses," in the 1st act of "Caucasian Love."

Row 3, left: Aaron Lebedeff, Bessie Weissman and the chorus sing "S'iz lebedig un frehlikh in kavkaz," in the 2nd act of 'Caucasian Love."
Row 3, center: Gershon Rubin, Nettie Tobias and Jacob Rechtzeit in a comical tritzet: "S'a mekhaye tsu zayn a yid," in the 2nd act of "Caucasian Love.
Row 3, right: Aaron Lebedeff, Bessie Weissman and Samuel Rosenstein in an surprising dance number in the 1st act.

Row 4, left: Ending scene in the 2nd act in "Caucasian Love."
Row 4, right: "Amol geven a printesesin," sung by Bella Mysell in the 1st act of "Caucasian Love."

The National Theatre, under the management of Mr. Saks and Goldberg, makes known that one of the central importance of theatre is to play the best and most interesting plays for benefit and ticket productions. The National Theatre is specially adapted to this through their great star company. At its head are such stars as Leon Blank, Aaron Lebedeff, Samuel Rosenstein et al.

Therefore the repertoire is also of the greatness and richness of the Yiddish stage, and of course, organizations can have the greatest choice of plays for their benefit productions.

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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