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The Big Ads
How the Yiddish Theatre Publicized their Productions


"The Eternal Mother"
at the Yiddish Folks Theatre

The opening performance was probably on Friday, October 19, 1928.
The half-page advertisement below can be found in the December 9, 1928 edition of the Forward.

"THE ETERNAL MOTHER (Di eybige mame)," at the Folks Theatre, 2nd Avenue and 12th Street. Telephone: Stuyvesant 7195.
The greatest sensation of the Yiddish stage ... Now playing every Friday, Saturday and Sunday matinee and evening.
Misha and Lucy German in "The Eternal Mother," by Harry Kalmanowitz, music by Z. Libin, lyrics by Israel Rosenberg.

CAPTIONS, left to right:

Row 1:
1. A new life begins for me -- I've become a grandmother. -- Misha and Lucy German in a scene from the last act.
2. I don't want to give my children to a stepfather. -- Lucy and Misha German.

Row 2:
1. The mother, Lucy German, decides to remain with the children.

Row 3:
1. Lucy German: "My own children forgot 'Mother's Day' -- fremde nit.

Row 4:
1. The eternal mother (Lucy German) becomes a grandmother -- close of the last act. Julius Adler Yudl Dubinsky, Lucy German, Zvi Scooler, Misha German, Helen Bley and Luther Adler.

Row 5:
1. Scene in the last act. -- Misha German brings flowers to the eternal mother.
2. The eternal mother does not immediately become employed for her children. -- Lucy German in a scene in the 2nd act.
3. A stranger brings her a gift for "Mother's Day." -- Wolf Goldfaden and Lucy German.

Row 6:
1. Harry Kalmanowitz, author.
2. Harry Lubin, composer.
3. Scene in the 1st act. -- Menasha Skulnik declares his love to Minnie Birnbaum. -- "Ts-nating."
4. "Take another chapter." -- Misha German, Yudl Dubinsky. Scene in the 2nd act.
5. Israel Rosenberg, lyrics.







List courtesy of YIVO (Yiddish Institute for Jewish Research).

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