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The Big Ads
How the Yiddish Theatre Publicized their Productions


"Grandpa's Sweetheart"
at the Public Theatre

The opening performance was on Friday, September 23, 1927.
The advertisement below can be found in the Forward edition of October 16, 1927.
A second such advertisement can be found in the Forward of November 6, 1927.

Ludwig Satz in Herman Wohl's new operetta, "GRANDPA'S SWEETHEART (Dem zayeden's gelibte)," at Schulman & Goldberg's Public Theatre, Second Avenue & 4th Street. Phones: Drydock 6040-6041. Libretto by Louis Freiman. Now playing every Friday evening, Saturday and Sunday matinee and evening -- Every Saturday Matinee, LADIES FREE.

CAPTIONS, left to right:

Top row:
1. Nadia Dranova and Ludwig Satz in a duet, "Ikh vel treyen (I Will Try)" -- in the 2nd act.
2. Nathan Schulman, manager.
3. Herman Wohl, composer of "Grandpa's Sweetheart."
4. Louis Goldberg, manager.
5. Samuel Rosenstein, Zina Goldstein in the 2nd act.

Middle row:
1. Bertha Hart and Sam Kasten, in a duet in the 1st act.
2. Ludwig Satz, as the grandfather Itshe Eli), disembarking from the ship in the 1st act.
3. Hymie Jacobson and Fannie Lubritsky in a duet in the 2nd act.

Bottom row:
1. The entire ensemble at the close of the 1st act of "Grandpa's Sweetheart."
2. Sidney Hart, Goldie Shapiro, Fannie Lubritsky, Ludwig Satz, Hymie Jacobson, Abe Sincoff, in the 2nd act of "Grandpa's Sweetheart."







List courtesy of YIVO (Yiddish Institute for Jewish Research).

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