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The Big Ads
How the Yiddish Theatre Publicized their Productions
 

 

"The Gypsy Girl"
at the Second Avenue Theatre

The opening performance was on Sunday, March 15, 1925 edition of the Forward.
The full-page advertisement for the show appeared in the March 15, 1925 edition of the Forward.

Click on either image to see a much larger version.
 


 

"THE GYPSY GIRL (Dos tsigayner meydl)"

CAPTIONS, left to right.

First row:
1. WHEN LOVERS MEET -- A scene in the 2nd act between Molly Picon and William Schwartz.
2. MOLLY PICON when he comes back from school in the 2nd act.
3. A SCENE IN THE 2ND ACT in which Molly Picon wants to hit her stepmother (Rose Greenfield).
4. Molly Picon, the beloved star of Joseph Rumshinsky's successful operetta, "The Gypsy Girl." Produced and staged by Jacob Kalich.
5. Joseph Rumshinsky, composer of the musical triumph of the current season, "The Gypsy Girl," played at the Second Avenue Theatre.
6. Molly Picon, dancing the Russian kosatzki in the 2nd act.
7. LOVE SCENE in the 1st act between Molly Picon and William Schwartz.
8. Molly Picon as a gypsy girl in the 1st act of Rumshinsky's greatest musical production, "The Gypsy Girl," produced by Jacob Kalich, now playing at the Second Avenue Theatre.

Second row:
1. Molly Picon's first appearance upon her arrival from school -- scene in the 2nd act.
2. Finale of the 2nd act of Joseph Rumshinsky's greatest musical production. Produced by Jacob Kalich. Nina (Molly Picon) finally marries her sweetheart, Bernard (William Schwartz).
3. Opening of the 2nd act. Frenchil (Max Wilner) proposes to Katherine (Mildred Block).

Third row:
1. Scene in the 1st act of Joseph Rumshinsky's musical production, "The Gypsy Girl." Produced by Jacob Kalich, where the stepmother (Rose Greenfield) orders her bookkeeper (Jacob Kalich) to bring home her husband's daughter (Molly Picon).
2. Scene in the 1st act, where the doctor (William Schwartz) forces the gypsy (David Medoff) to tell who Nina (Molly Picon) is. -- One of the many scenes in Joseph Rumshinsky's musical production, "The Gypsy Girl," staged and produced by Jacob Kalich.

Fourth row:
1. Molly Picon and Max Wilner in the 2nd act, with the powder girls.
2. Annie Thomashefsky and Boris Rosenthal, the funny guests at the wedding. -- A scene in the 2nd act of "The Gypsy Girl."
3. Molly Picon as a kossack in the 2nd act of Joseph Rumshinsky's greatest musical production, "The Gypsy Girl,"  produced by Jacob Kalich.
4. William Schwartz as an army officer in the 1st act.
5. Molly Picon before the wedding, in the 2nd act of "The Gypsy Girl," now playing at the Second Avenue Theatre.
6. Comedy scene in the 1st act between Annie Thomashefsky, Boris Rosenthal and David Medoff.

 

 

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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