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The Big Ads
How the Yiddish Theatre Publicized their Productions
 

 

"The Litwack Yankee"
at the National Theatre

The opening performance was on Friday, December 21, 1928.
The advertisement below appeared in the February 17, 1929 edition of the Forward.

 

"THE LITVACK YANKEE (Der litvisher yenki)," at Jacobs and Katz's National Theatre, Houston Street and Second Avenue. Telephone: Orchard 2612-4663.
Samuel Goldinburg, director; Harry Katz, general manager; Jean Greenfield, manager.
Aaron Lebedeff in Olshanetsky's most beautiful, heartfelt operetta, "The Litwack Yankee," by Isidore Lash.
Now playing every Friday evening, Saturday and Sunday matinee and evening. Every Saturday matinee -- ladies free!

Together with: Jacob Jacobs, Bettie Jacobs, Bella Mysell, Pinchus Lawenda, Bennie Zeidman, Max Badin, Philip Maltz, Yetta Zwerling, Goldie Eisman, Bessie Budanov, Sarah Filler, Abe Gross and Arthur Winters.

CAPTIONS:

Top row:
Cameo, left: Isidore Lash, author of "The Litwack Yankee."
Cameo, right: Alexander Olshanetsky, composer of "The Litwack Yankee."

Left to right:

Row 1:
1. Aaron Lebedeff (Meyer'l); Bettie Jacobs (the grandmother), in "The Litwack Yankee."
2. Jacob Jacobs, as Benjamin Simon, an American allraytnik.

Row 2:
1. Jacob Jacobs and Yetta Zwerling in a scene from the 2nd act.
2. Aaron Lebedeff, as Meyer'l, the "Chisever Talmud khokehm."
3. Aaron Lebedeff, as Meyer'l, studying Yidishkayt, with Tootsie (Bella Mysell). A scene in the 2nd act.

Row 3:
1. The last scene in the 1st act of "The Litwack Yankee." -- The entire ensemble and chorus.

 

 

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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