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The Big Ads
How the Yiddish Theatre Publicized their Productions


"Schmendrick" and "Tzipke"
at the Second Avenue Theatre

The opening performance of "Schmendrick" was on Friday, October 31, 1924.
The full-page advertisement for the show appeared in the November 23, 1924 edition of the Forward.



"SCHMENDRICK" and "TZIPKE," the two great sensations of the season in Kessler's Second Avenue Theatre, located at 35 Second Avenue, Tel. Dry Dock 1643. Joseph Edelstein, General Manager.


Joseph Rumshinsky's great musical success. Molly Picon as "Tzipke."
Entirely new adaptation and directed by Jacob Kalich.
Every Friday evening, Saturday matinee and evening.

Top to bottom, left side:

First: MOLLY PICON in the first act of Joseph Rumshinsky's successful musical comedy, "Tzipke," produced and staged by Jacob Kalich, now being played at Kessler's Second Avenue Theatre.
Second: MOLLY PICON, Annie Thomashefsky, Boris Rosenthal and chorus in the first act of Joseph Rumshinsky's musical comedy, "Tzipke," now being played for the second season at Kessler's Second Avenue Theatre.
Third, left: MOLLY PICON in the 2nd act of Joseph Rumshinsky's great success, "Tzipke," now being played at the Kessler's Second Avenue Theatre.
Third, right: MOLLY PICON in a scene of the 2nd act in Joseph Rumshinsky's crowning success, "Tzipke," now being played for the 2nd season at Kessler's Second Avenue Theatre. Produced and staged b Jacob Kalich.

Top Cameo : Molly Picon, the noted Jewish star at the Second Avenue Theatre.


Joseph Rumshinsky's new offering, Molly Picon as "Schmendrick," entirely new adaptation by Jacob Kalich.
Wednesday evening, 26 November (Thanksgiving Eve), Thursday matinee and evening, November 27 (Thanksgiving Day).

Caption at bottom of page: Molly Picon (above) in five striking poses in "Schmendrick."

The following artists will take part in "Schmendrick": William Schwartz, Boris Rosenthal, Annie Thomashefsky, Jacob Kalich, David Medoff, Kalman Juvelier, Moshe Silverstein and Miss Lucy Finkel, a double chorus, a symphony orchestra and a ballet under the direction of Joseph Rumshinsky.

Bottom cameo: Joseph Rumshinsky, composer of the Kessler Second Avenue Theatre.







List courtesy of YIVO (Yiddish Institute for Jewish Research).

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