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The Big Ads
How the Yiddish Theatre Publicized their Productions
 

 

"Siomka Becomes a Groom"
at the Liberty Theatre

The opening performance was on Wednesday, September 22, 1926.
The advertisement below appeared in the October 10, 1926 edition of the Forward.
 


"SIOMKA BECOMES A GROOM (Siomka vert a khosn)."
N. Shulman and L. Goldberg present Aaron Lebedeff in "Siomka Becomes a Groom," now playing every Friday evening, Saturday and Sunday evening in the Liberty Theatre, Liberty and Stone Avenue, Brownsville.
Telephone: Dickens 5236. Anshel Schorr, lessee. William Rolland, business manager.
Peretz Sandler's newest musical production! Libretto by Louis Freiman.

Scenes -- Types -- Characters from Peretz Sandler.
About benefits and tickets for sale every day in the office of the Liberty Theatre.

CAPTIONS, left to right:

Row 1:
1. Aaron Lebedeff, the star of the Liberty Theatre, who has learned and performed every dance for the musical production, "Siomka Becomes a Groom."
2. Peretz Sandler, famous Yiddish musician-composer of "Siomka Becomes a Groom," and of yet many successful operettas.

Row 2:
1. Zina Goldstein, as Lida, in one of her most interesting singing numbers from "Siomka Becomes a Groom."
2. Aaron Lebedeff as Siomka, Zina Goldstein as Lida, Charles Nathanson as Aleksey Petrovich, Lida's father. One of the entire artistic personnel in the large ensemble number -- At the close of the 1st act of the great musical production, "Siomka Becomes a Groom."
3. Aaron Lebedeff as Siomka, the Jewish soldier. -- in the 2nd act of "Siomka Becomes a Groom."

Row 3:
1. Aaron Lebedeff as a soldier; Bella Finkel as a Russian peasant, when they sing their successful comic chestushka, in the 2nd act of "Siomka Becomes a Groom."
2. Aaron Lebedeff as Siomka: Zina Goldstein as Lida, when they sing a famous, romantic duet, "My Angel" -- in the 1st act.
3. Aaron Lebedeff as Siomka: Irving Grossman as Officer Zarudin, in an interesting and comical scene in the 2nd act.

Row 4:
1. Sidney Hart as David Zlotkin, and Sally Schorr as his first wife. -- In a very romantic scene in the 2nd act of "Siomka Becomes a Groom."
2. Zina Goldstein as Lida, when she sings her highly successful song, "Shnel iz mayn kholem avek (Quickly is My Dream Gone)." -- in the 2nd act of "Siomka Becomes a Groom." -- Now playing with great success in the Liberty Theatre.
3. Aaron Lebedeff as Siomka, Irving Grossman as Officer Zarudin, and Abraham Sincoff as Zalmen Zazulye, in a very comical scene from "Siomka Becomes a Groom."

 

 

 

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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