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The Big Ads
How the Yiddish Theatre Publicized their Productions


"Some Girl"
at the Second Avenue Theatre

The opening performance was probably on Friday, December 16, 1927.
The half-page advertisement below can be found in the December 25, 1927 edition of the Forward.


Molly Picon in Rumshinsky & Kalich's peppiest and most hilarious musical comedy hit, "SOME GIRL (Oy, iz dos a meydl)," at Kessler's Second Avenue Theatre.
35 Second Avenue, corner of Second Street. Telephone: Drydock 1643-4315.
Libretto by Harry Kalmanowitz, dances arranged by Mrs. M. Schack.
Now playing today and tomorrow (Christmas) matinee and evening, every evening during this week; Also Saturday matinee and evening, December 31. Sunday and Monday, matinee and evening, January 1st and 2nd, and thereafter every Friday evening, Saturday and Sunday matinee and evening. Saturday matinee, ladies free.

CAPTIONS, left to right:

1. The apple doesn't fall far from the tree. Murray Rumshinsky, the only son of Joseph Rumshinsky, performs on the piano for the first time, in the musical-comedy, "Some Girl." Here's what to hear!
2. Jacob Kalich, stage director of "Some Girl."
3. Molly Picon, star of "Some Girl."
4. Joseph Rumshinsky, composer of "Some Girl."

Special features of "Some Girl":

A new stage sensation! A new moon, in which Molly Picon flies on her honeymoon. -- It is something to see!
A huge panorama of the entirety of New York! Tenement houses, skyscrapers, the big bridges, the high elevators -- It is something to look at!

Molly Picon plays a child whom everyone loves, but not her mother and father, and she sings ?????? -- Oy, she sings!

It is lively and happy! It's on the table and on the bench!

The baker sings, the iceman springs, the coal man squeaks. The tailor dances, the cobbler hops, the carpenter cries, Oy iz dos a meydl!

The play is acted and sung:

1. Irving Grossman plays a chauffeur and sings, "Oy iz dos a meydl!".
2. Lucy Levin plays a pimply girl and sings, "I am Nancy from Delancey."
3. Boris Rosenthal plays a malicious father and sings, "Na dir a khasene."
4. Annie Nathanson plays a coquette and sings, "Oy ven di liebe ervakht."
5. Gershon Rubin plays a driver and sings, "Vio, vio ferdelakh."
6. Francis Weintraub plays a good mother and sings, "In amerike, reytn mir vayber."
7. Julius Nathanson plays a lover without a beloved and sings, "Yedn tog an ander meydl."






List courtesy of YIVO (Yiddish Institute for Jewish Research).

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