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The Big Ads
How the Yiddish Theatre Publicized their Productions

 

"Steel and Iron"
at the Peoples Theatre

The opening performance was on Friday, October 3, 1924.
The advertisement for this play was published in the November 9, 1924 edition of the Forward.
There were also large advertisements for this play in the December 14, 1924 and January 4, 1925 editions of the Forward.

Double-click on either of the pages to see its much larger image.

 

Portraits and scenes of Max Gabel's great production of "STEEL AND IRON (Shtol un ayzn)," now playing at Gabel's Peoples Theatre on Bowery and Delancey Street, New York. Telephone: Dry Dock 0858.

The most beautiful and thrilling play ever produced in the history of the Yiddish theatre. Richer and more impressive than the "Great Moment."

Every Friday evening and Saturday and Sunday matinee and evening.

CAPTIONS, LEFT PAGE:

Top to bottom:
First: Jennie Goldstein.
Second: THE PARTING OF FATHER AND DAUGHTER -- scene in act 3.
Third: THE VISION OF THE EXECUTION OF HIS SON, SIDNEY -- scene in act 4.
Fourth: THE IRON MAGNATE INDUCES HIS DAUGHTER TO LIE, IN ORDER TO SAVE HIS SON FROM THE GALLOWS. -- scene in the 2nd act.
Five, left: THE CHILD -- The light that breaks the darkness, when all hopes of life are abandoned.
Five, right: The iron magnate, broken morally and physically, obtains consolation in the return of his beloved daughter. A scene in the 4th act.
 

CENTRAL SECTION, "THE HISTORY OF 'STEEL AND IRON' TOLD IN PICTURES" (photographs are numbered):

1. MAX GABEL, as Nathan Frost, the iron magnate whose exceedingly strong will and determination bring destruction upon himself and his family.
2. FRANCIS SINCOFF, as Sadie Myers, the sweet reporter who hopes for the worse, so as to have a sensation.
3. PETER GRAFF, as Hulke, his eldest son who turns drunkard.
4. CHARLIE COHEN, as Sam, his second son who becomes a slave of deadly drugs.
5. MAX ROSENBLATT, as Sidney, his youngest son who becomes a murderer.
6. WILLIAM EPSTEIN, as Herman, his cashier and daughter's sweetheart, who is shot by his friend Sidney.
7. MARY WILENSKY, as Mother Feige, who remains homeless.
8. SARAH FILLER, who betrays her husband.
9. JACOB HOCHSTEIN, as his doctor, who is brought into despair.
10. SOLOMON KRAUSE, as his lawyer who is dictated and derided by the Iron Magnate.
11. BERNARD BERNARDI, as Mr. Liebert his ex-partner, who is cheated of his wealth by the Iron Magnate.
12. ESTHER GOLDSTEIN, as the servant girl who turns states evidence against the Iron Magnate.
13. JENNIE GOLDSTEIN, as Birdie, his beloved daughter, who becomes a wandering mother.
14. MAX GABEL, as Nathan Frost, the Iron Magnate, who by his iron will and determination brings destruction upon his family.
 

CAPTIONS, RIGHT PAGE:

Top to bottom:
First: Max Gabel, Director and General Manager.
Second: THE MURDER SCENE -- Act 1.
Third: The iron magnate compels his daughter, "Birdie," to mar the spotless reputation of her murdered sweetheart. -- scene from Act 2.
Fourth: JENNIE GOLDSTEIN as "Birdie," the iron magnate's daughter, and WILLIAM EPSTEIN, as "Harris," as her beloved. -- love scene from Act 1.
Fifth: ON THE VERGE OF DESTRUCTION -- Act 2.
Sixth: The iron magnate bound for the governor's mansion, seeking a pardon for his son, Sidney.

 

 

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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