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The Big Ads
How the Yiddish Theatre Publicized their Productions


at the National Theatre

The opening performance was on Friday, October 15, 1926.
The advertisement below was published in the Forward  on November 7, 1926.


"STEPMOTHERS (Shtifmames)," at Goldberg and Jacobs' National Theatre, Second Avenue and Houston Street. Telephone: Orchard 2612.
Samuel Goldinburg, director. Harry Katz, general manager, J. Greenfield, manager.
Now playing in the National Theatre Friday evening, Saturday and Sunday matinee. Every Saturday matinee ladies free. Produced by Samuel Goldinburg, music by Alexander Olshanetsky, lyrics by Jacob Jacobs.
The most heartfelt and beautiful play in the Yiddish theatre. You will laugh with tears and cry with laughter. Harry Kalmanowitz's interesting, beautiful comedy-drama.

CAPTIONS, left to right:

Row 1:
1. A touching scene in the 3rd act -- left to right: Rose Goldberg, Samuel Goldinburg, Fannie Lubritsky, and Hymie Jacobson.
2. Cameo: A scene in the 2nd act of "Stepmothers." Right to left: Rose Goldberg, Janet Deutschman, Samuel Goldinburg, Joseph Deutschman, Jacob Goldstein.
3. An interesting scene in the 1st act -- Rose Goldberg, Jacob Goldstein and Joseph Deutschman.

Row 2:
1. Scene in the 1st act. Jacob Jacobs and Yetta Zwerling.
2. Rose Goldberg, Yetta Zwerling, Peppy Lavitz, Janet Deutschman and Fannie Lubritsky.
3. Samuel Goldinburg, Jacob Jacobs, Hymie Jacobson, Bennie Zeidman, Jacob Goldstein, Joseph Deutschman.
4. A happy scene in the 3rd act. -- Samuel Goldinburg and Jacob Jacobs.

Row 3:
1. A dramatic scene in the 2nd act -- Right to left: Joseph Deutschman, Rose Goldberg, Janet Deutschman, Samuel Goldinburg and Jacob Goldstin.
2. Cameo: A pathetic scene at the close of the 2nd act. -- Rose Goldbrerg, Janet Deutschman, Joseph Deutschman.
3. The last scene in the 3rd act. Left to right: Samuel Goldinburg, Rose Goldberg, Janet Deutschman, Joseph Deutschman, Hymie Jacobson and Fannie Lubritsky.

Row 4:
1. A strong scene in the 1st act. -- Rose Goldberg and Hymie Jacobson.
2. A strong scene in the 2nd act. -- Left to right: Samuel Goldinburg, Fannie Lubritsky, Jennie Casher, Peppy Lavitz, Gussie Juvelier, Janet Deutschman, Rose Goldberg, Joseph Deutschman.
3. A scene in the 1st act. -- Samuel Goldinburg, Fannie Lubritsky and Janet Deutschman.








List courtesy of YIVO (Yiddish Institute for Jewish Research).

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