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The Big Ads
How the Yiddish Theatre Publicized their Productions

 

"Tzipke"
at the Second Avenue Theatre

The opening performance was on Friday, October 3, 1924.
The two-page advertisement for this play was published in the October 12, 1924 edition of the Forward.
A second, large advertisement for "Tzipke" was published in the Forward on November 16, 1924.

Click on each page to see a larger image.
 

 

Joseph Edelstein presents Molly Picon in Joseph Rumshinsky's musical comedy deluxe, "Tzipke."
Libretto by Freiman and Cohen. Lyrics by Boris Rosenthal and Jacob Kalich.
Plays the entire holiday of Sukkos, as well as Chol Hamoed and every Friday evening, Saturday and Sunday matinee and evening.
Second season of "Tzipke." At Kessler's Second Avenue Theatre, Second Avenue And Second Street. Telephone: Dry Dock 1643.
Joseph Edelstein, General Manager. Produced by Jacob Kalich.

CAPTIONS, LEFT PAGE:

Row 1, left: Archie, the millionaire's son, matched with every girl -- a scene in the 2nd act of "Tzipke."
Row 1, right: Tzipke is in thought. Molly Picon as Tzipke in the 1st act of Joseph Rumshinsky's comedy deluxe, "Tzipke."
Row 2: Summer, winter, autumn and spring -- Molly Picon and Max Wilner dance the four seasons in the 2nd act of Joseph Rumshinsky's comedy deluxe, "Tzipke."
Row 3, left: He wants to find out the truth -- Jacob Kalich and Molly Picon in the 2nd act.
Row 3: Large image in the center of the page is of Molly Picon in the 2nd act of "Tzipke."
Row 4, left: Where did Tzipke come from? After a long search, Tzipke is found with the Chinese, in a laundry basket. A scene in the 2nd act.
Row 4, right: Tzipke with her parents (Boris Rosenthal and Annie Thomashefsky) want to look aristocratic. A scene in the 1st act.

CAPTIONS, RIGHT PAGE:

Row 1: Tzipke sings her famous song, "Tzipke" in the third act. She is rescued by her twelve red Tzipkelakh.
Row 2: Archie and Gladys (Max Wilner and Rose Greenfield) scandalize. Become angry -- a scene in the 2nd act of "Tzipke."
Row 3, left: Tzipke at the end of the 2nd act.
Row 3, center: Tzipke picks herself up on the road -- a scene from the 1st act of "Tzipke."
Row 3, right: Joseph Rumshinsky, composer of the successful operetta, "Tzipke," which is now playing at the Second Avenue Theatre.
Row 4, left: "A bisl libe un a bisl glik," sung by Tzipke in the 1st act.
Row 4, right: Friends greet Milton (Jacob Kalich), saying goodbye. A scene from the 2nd act of Joseph Rumshinsky's comedy de luxe, "Tzipke."

 

 

 

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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