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The Big Ads
How the Yiddish Theatre Publicized their Productions


"Without a Heart"
at the Lipzin Theatre

The opening performance was on Monday, September 29, 1926.
The half-page advertisement below can be found in the November 14, 1926 edition of the Forward.

"WITHOUT A HEART (On a harts)," played by the Vilna Troupe at the Lipzin Theatre, 235 Bowery, between Rivington and Stanton Streets. Telephone: Orchard 8245.

Alexander Asro, director. Max Goldberg, General Manager.

Artistic photographs of Louis E. Miller's great, successful drama, "Without a Heart," a drama of the times when our fathers and mothers were young. Now played by the Vilna Troupe.

CAPTIONS, left to right:

Row 1:
1. Sonia Alomis, main actress.
2. Leib Kadison, stage director of "Without a Heart."
3. Louis E. Miller, author of "Without a Heart."
4. Alexander Asro, director.

Row 2:
1. 2nd act -- Sonia Gordon (Sonia Alomis): "Take everything off of me! The wedding dress -- the entire comedy."
2. Last act -- Chaim (Alexander Asro): " Not killed, but a man was saved."

Row 3:
1. 1st act -- On the roof where they sing, declaim, discuss and capture some fresh air.

Row 4:
1. 2nd act -- Sonia (Sonia Alomis): "Now I know why a bride leads a man to the wedding canopy in white."
2. 3rd act -- Sonia (Sonia Alomis), Etele (Pola Walter). -- Death scene. -- "Etele, Etele, for whom do you leave me?"

Row 5:
1. Last act -- Sonia (Sonia Alomis): "Father, mother, You'll find a piece of a corner for me and Rivele."








List courtesy of YIVO (Yiddish Institute for Jewish Research).

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