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The Big Ads
How the Yiddish Theatre Publicized their Productions


at the Yiddish Art Theatre

The opening performance was on Tuesday, December 30, 1924.
The advertisement for this production was published in the Forward on January 25, 1925.


Maurice Schwartz's offering of Romain Rolland's world-drama, "WOLVES (Velf)," at the Yiddish [Jewish] Art Theatre, Madison Avenue and 27th Street. Telephone: Madison Square 6963. Maurice Schwartz, Director.

Now playing every Friday evening, Saturday and Sunday matinee and evening.

Artistic photographs of Romain Rolland's great masterpiece.

CAPTIONS, left to right:

Row 1:
1. A tragic scene in the 2nd act of "Wolves," now playing at the Jewish [Yiddish] Art Theatre.
2. The German spy (Teitelbaum) admits his guilt before Telieur (Maurice Schwartz) and Queneil (Baratov).
3. Scene in the 1st act of "Wolves." -- Duaron (Muni Weisenfreund) is being accused of treachery.

Row 2:
1. Hungry soldiers are fighting over a piece of bread.  -- Remarkable scene from the play, "Wolves," now being played at the Art Theatre.
2. Telieur finds out that his friend Duaron is sentenced to death. -- One of the many scenes of "Wolves" at the Art Theater.
3. "You surely know that Duaron is innocent!," Telieur tells Quereil. A remarkable scene in the 2nd act of "Wolves," now playing at the Yiddish Art Theatre.

Row 3:
1. THE DEFENSE -- Duaron is trying to convince the trial-board that he is not guilty. -- A striking scene in the 1st act of "Wolves" at the Art Theatre.
2. A pathetic scene in the 3rd act of "Wolves." The victorious army is cheering their leader Verra (Izidore Casher).

Row 4:
1. A forceful scene in the 3rd act of "Wolves." Telieur demands that Queneil sets aside the verdict against his friend Duaron.
2. Casher as Verra, the national hero in Rolland's "Wolves," at the Art Theatre.
3. Muni Weisenfreund as the aristocrat Duaron in Romain Rolland's great success, "Wolves."








List courtesy of YIVO (Yiddish Institute for Jewish Research).

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