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The Big Ads
How the Yiddish Theatre Publicized their Productions
 

 

"Yankele"
at the Second Avenue Theatre

The opening performance was on Tuesday, December 24, 1923.
The two-page advertisement appeared in the January 27, 1924 edition of the Forward.

 

MOLLY PICON in Joseph Rumshinsky's latest musical production, "Yankele."
Lyrics by Boris Rosenthal and Jacob Kalich. Book and direction by Jacob Kalich. Played every Friday, Saturday, Sunday and all holidays, matinee and evening.
At Kessler's Second Avenue Theatre, Second Avenue and Second Street. Telephone: Drydock 1643.

CAPTIONS, left to right:

Row 1a: The opening of the 2nd act. Yankele (Molly Picon) and Mania (Lucy Finkel) in search for their departed father.
Row 1b: SECOND ACT -- How Yankele succeeds in frightening off the General (Boris Rosenthal) from Mania.
Row 1c: AT THE SEDER -- Yankele, Mania and Mechiel (Jacob Kalich) ask their questions in the first act.
Row 1d: Molly Picon star of the musical comedy, "Yankele."

Row 2a: A SCENE OF THE FIRST ACT -- Yankele's exasperated father gives him a deserved paddling.
Row 2b: This is how Yankele looks in the 2nd act.
Row 2c: The step-mother (Mrs. Weintraub) acts the flirt, while Yankele listens in under the table and guzzles wine.

Center Cameo: Composer Joseph Rumshinsky,

Row 3a: A SCENE OF THE 3RD ACT -- Yankele relates how she jammed the revolver with the tsitzes that he had cut off.
Row 3b: YANKELE as he appeared in the 2nd act.
Row 3c: YANKELE DANCING AND SINGING IN THE 3RD ACT.
Row 3d: Yankele's first appearance.
Row 3e: THE GENERAL (Boris Rosenthal) dancing a "kamarinska" in the 2nd act.

Row 4a: FINALE OF THE 2ND ACT.
Row 4b: FINALE OF THE 1ST ACT -- Yankele dreams that the Prophet Elijah delivers a message to him.

 

 

 

 

List courtesy of YIVO (Yiddish Institute for Jewish Research).

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