When Zalmen Mlotek and I were in
the process of building our musical project "The Golden Land"
into a fully staged Off Broadway production, bringing it to a
large stage at the Norman Thomas High School for a full season
run in 1984, we approached Bruce Adler, a super talented actor,
and member of an illustrious Yiddish Theater family. We knew the
cast needed an upgrade. Bruce had already amassed Broadway
credits (having performed in "Oh Brother" , an "Oklahoma" he had
recreated the role of Ali Hakim for the show's 1979 revival),
and had starred in several Yiddish theater productions a decade
earlier. I had expected it to be a long shot when I visited him
in his Manhattan Plaza apartment to share the concept of The
Golden Land - a musical that told the story of New York's Jewish
immigrants via the songs and stories they themselves had created
- and invite him to join the company. I explained that we would
follow some characters over decades of their lives from the late
19th century till the end of World War II, creating an emotional
musical montage in both Yiddish and English. Our goal was to
connect the next generation, born in America, with the cultural
treasures of the immigrants. Bruce fell in love with the
concept, and agreed to join the cast. From that moment, we began
a new and incredible voyage which would include three decades of
collaboration and friendship.
At one of our first get-togethers
around a piano, Zalmen asked if Bruce knew "Rumania, Rumania" -
the biggest hit by the legendary Yiddish theater star Aaron
Lebedeff. Bruce's response: "Lebby was a close friend of my
parents, and when I was a little kid, he sat me on his lap and
taught me to sing Rumania, Rumania." So of course this became
Bruce's number in "The Golden Land". Then Zalmen played another
little ditty that he'd found from the repertoire of Aaron
Lebedeff." Hootsatsa." Very simple, lively little tune. We
suggested to Bruce that this silly lyric could be the basis of a
comedy shtick with jokes interspersed between the verses.
Bruce's reaction was "got it!" and he went to work on digging up
some hysterically funny jokes and stories, and voila - a number
that would define his stardom was born. When "Hootsatsa" was
fully formed, it was a song and dance tour de force peppered
with Borsht Belt humor and Fred Astaire-like twirls and struts.
Audiences went crazy. And when Bruce joined the world of email,
his address would be
Hootsaman@aol.com.
"The Golden Land" was a hit. The
entire cast - Avi Hoffman, Joanne Borts, Betty Silberman and the
unforgettable Phyllis Berk joined Bruce in depicting dozens of
characters, and revisiting powerful, emotional moments of the
Jewish immigrant experience. The show was such a hit that the
original 10 week run needed to be extended. Then Bruce informed
us that he'd been cast in Stephen Sondheim's "Sunday in the Park
With George" and would have to leave the show. While thrilled
for this break for our friend Bruce, it was a blow for us. But
as the show continued to evolve the following season, Bruce
rejoined the cast, and once again wowed critics and audiences
with his humor, warmth, good looks and gorgeous voice.
Bruce was born into the Yiddish
theater. His mother, Henrietta Jacobson was a beloved character
actress with unique comic skills. His uncle Hymie Jacobson had
been the "Hootsaman" of the previous generation - a song and
dance star of many Second Avenue hits, including "Di Goldene
Kale" (The Golden Bride) in 1921 which the National Yiddish
Theatre Folksbine revived with a gorgeous production in 2015.
His other uncle, Irving Jacobson was a well known character
actor who played Sancho Panza in the 1965 Broadway production of
"Man of La Mancha". Bruce spent much of his childhood performing
in Yiddish shows and revues with his parents, a training and
preparation for a life in the theater that no acting school
could match.
Following The Golden Land, Bruce
joined Zalmen's and my production of "On Second Avenue", a
history of the Yiddish Theater, co-starring with the Rumanian
Yiddish theater ingenue Mary Soreanu and the legendary Yiddish
crooner Seymour Rexite. It was another tour de force for Bruce,
for whom this served as a tribute to an entire genre his family
had helped shape.
In 1990, Zalmen and I collaborated
with the wonderful director and Yiddish theater star Eleanor
Reissa to create our third bilingual musical - "Those Were the
Days", which starred Eleanor Reissa, Lori Wilner, Robert Abelson,
Yiddish theater giant Mina Bern, and of course Bruce Adler.
After several out of town runs in Philadelphia and Los Angeles,
"Those Were the Days" opened on Broadway in the Edison Theater
in the Fall of 1990. Once again Bruce Adler gave a magnificent
performance, resulting in a Tony nomination and a Drama Desk
Award for best actor in a musical. Eleanor Reissa was nominated
for a Tony as best director.
For millions of families around
the world, Bruce Adler is remembered not by name, but by his
unforgettable performance of the song "Arabian Nights"
introducing the Disney classic animated film "Aladdin," which
was released in 1992. Following that Bruce Adler was cast as an
eccentric, charming producer in the Broadway musical "Crazy for
You" for which he received his second Tony nomination for best
featured actor in a musical. He stayed with the production for
its entire four year run. In 2000, he co-starred with Chita
Rivera in the Cole Porter musical "Anything Goes" at the
Papermill Playhouse. We can enjoy their brilliant rendition of
"Friendship" on YouTube.
During the final two decades of
his life, Bruce performed his one man show, entitled
(appropriately) "Song and Dance Man" in venues all over North
America. I was deeply honored to have acted as his booking agent
... Bruce Adler passed away in 2009 at the very young age of 63,
leaving behind his beloved wife Amy and their one year old son
Jake. May his memory be a blessing. |